Wanted: 10 companies
Those who want to measure and improve their store presentation at retail locations for free.

These companies trust us

Request a free measurement 🚀

At SmartSpotter, we help retailers, suppliers, and media agencies gain real-time insight into compliance with agreed-upon agreements. Thousands of Spotters provide you with insight into your:

Shelf: Are your products available and properly positioned?
Promotion: Is the promotional communication present and is the second placement filled?
Retail media: Is the POS material in place and is the digital signage running on the agreed-upon screens?
Price: Is there consistency between the price on the shelf and the amount on the receipt?
and more!

What does your free measurement look like?

1. Leave your details

After you register, we'll contact you to discuss your in-store presentation. Based on this, you'll receive a free measurement.

2. We gather the insights

We gather the insights you're looking for. You can easily view them in your personal real-time dashboard. Everything is supported by photo or video evidence.

3. We discuss the results with you

Your dedicated contact person will discuss the results and areas for improvement. We'll advise you on how to translate these insights directly into action.

		Other companies
Retail specialist
300,000+ Spotters Worldwide
Dedicated contact with retail experience
Complete solution
Success-based billing

A trusted name in retail for 13 years

Every year, thousands of agreements are made on the shop floor between retailers and suppliers. When these agreements are executed successfully, all parties benefit.

SmartSpotter helps you achieve a potential sales increase in retail. With over 10,000 Spotters in the Netherlands and a presence in 17 countries, you know instantly whether agreements about shelving, price, promotion, and retail media are being met. Together with our partners, we offer a comprehensive solution: from strategic advice and insights to merchandising and execution.

That's why brands like HEINEKEN, JDE, Beiersdorf, and Philips have trusted SmartSpotter for years.

What can you measure?

We'll discuss your shop floor presentation together. We'll discuss your needs, and based on your feedback, you'll receive a free measurement.

Promotions

Main bay Second placement

Shelf

Stock availability Planogram

Retail media

POS materials Digital advertising

Mystery visits

Total visit experience Compliance of staff

Price

Price trend Comparison of offline price with receipt

Merchandising

Placing POS material Corrective actions

More than 350 customers have already used us!

We perform an audit every 3 seconds

Thanks to SmartSpotter, we now have a clear insight into out-of-stocks, which helps us during adjustments and during discussions with our retail partners. The smooth and fast switching with SmartSpotter ensured that a customized dashboard was available for us in no time.

Manon Damink, Sr. Customer Category Manager HEINEKEN

Beiersdorf has improved the effectiveness of their shop floor activities these last few years thanks to the partnership with SmartSpotter. By linking the measured promotion execution with resale results, we gain perfect insight into the effectiveness of POS materials per channel. By discussing our findings with retailers we then achieve improvement in promotion execution together. Improved execution also benefits the retailer after all.

Team Beiersdorf

The automated dashboard provides us with clear insights for a perfect in-store promo execution. Retailers are using the photos, scores and trends to optimise our promotional execution. Together with the retailer, we aim towards a better execution which results in more effective promotions.

Wouter Berkhof, Field Sales Manager JDE

What can you do with the insights?

Increase turnover

Gain instant insight into where opportunities are being missed at the store, product, and retailer level. A 3% improvement in execution leads to a 1% increase in revenue.

Take immediate action

From day one, you'll have complete insight into your product range. Spot an issue? Contact the retailer directly or direct your field staff to implement concrete improvement measures.

Structural improvement

Make your shop floor presentation a regular topic of discussion with the retailer or supplier. Together, you'll work on sustainable improvements that benefit both parties.

Our team

Maarten

Managing Director

SmartSpotter is a platform that is capable of improving relationships by making customers happy!

Arno

Managing Director

It gives me energy to help improving the relationships between suppliers and retailers and improve the execution, that drive sales growth and enhance overall value.

Martijn

CTO

At SmartSpotter I can make use of my creativity, passion and know-how to quickly realise effective improvements in our own processes as well as those of our customers.