Everything you need to know, right before your eyes

Quality of retail execution impacts both your brand's reputation and your bottom line. Make sure everything is always as it should be demands a 360° retail solution. SmartSpotter gives you that visibility by mobilising consumers already in stores ready to be your eyes in the field anytime, anywhere.

You instantly get to see what they found, together with analytics that show opportunities within. Alongside the photos and data gathered in your store(s), our easy-to-understand dashboard shows agreement compliance scores, sharable reports, KPI trend lines and more.

From stock on-shelf and promotional compliance to correct display of POS materials. SmartSpotter keeps you alerted to everything you need to know. In that way, you can target your actions to ensure retailer-supplier agreements are maximised. You can choose to use your own field resources or engage with SmartSpotter PRO.

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Spotters are always ready in any location at anytime

SmartSpotter’s unrivalled coverage and speed comes from the way we crowdsource Spotters and trigger assignments via our app.

Spotters are primarily consumers who enjoy making extra cash by visiting retail stores and reporting on what they find. They remain as mystery shoppers which provides you with eyes on the ground in every corner of the country. Any time you want to check up on how your product and promo placement looks. Including evenings and weekends.

But that’s not the only solution. You can also choose to get your own staff involved. After that, all you need to do is decide what you want to know!

Crowdsourced activities

The SmartSpotter network of crowdsourced mystery shoppers is always ready anywhere in the country. They provide all insights required when an assignment is close to their location.

Your team

People from your own company can do the field research via the TEAM version of our app. Their observations are shown in the SmartSpotter dashboard, alongside any others commissioned from the Crowd.

Every detail counts


Promotional execution

Stock is correctly located in store, for both primary and 2nd placement displays, with agreed space allocation.



Adequate quantity of stock, that’s in-date and pro-actively replenished to avoid empty shelves during peak trading times.


Planogram compliance

Attractive shelves, with neatly faced products, compliant with planograms and share of shelf per SKU or brand.

POS materials

Presence and correct display of in-store media, including for seasonal campaigns, activations and product launches.



Presence of price tags and price compliance per SKU. SmartSpotter can also provide competitor pricing insights.


Store performance

Improved promotional compliance leads to increased turnover, ROI and satisfied customers who keep coming back for more.

Choose your service level

Field reporting by the SmartSpotter Crowd is offered at different service levels, so you can choose the plan which best suits your requirements. All plans deliver the same high quality and unique flexibility we pride ourselves on.

Promotracker icon


Fast, efficient reporting via our PromoTracker plan shows the most important KPIs in a fully automated dashboard. Make sure stock is correctly located in store, for both primary main fixtures and off-location displays.

  • Promo compliance insights from day
  • Representative, nationwide sample
  • Automated reminders
  • Alerts to store / field TEAM
  • Dashboard with KPI trends
Express icon


In & Out Tracking: Increase the value of your in-store activities. Fast, efficient reporting via our SmartSpotter Express plans show the most important KPIs in a fully automated dashboard.

  • Tailor made KPI tracking
  • All nationwide FMCG retailers
  • Sample based auditing
  • Fully automated dashboard
  • Fast and efficient KPI analysis
Measurement icon


Get more control on your SKUs’ turnovers and shelving plan. Granular reporting and tailor-made Smart Measurements examine how in-store execution measures up against the agreements you’ve made.

  • Tailor made measurements
  • Experienced project management
  • Image recognition & API integrations
  • Sales loss calculation
  • Direct corrective actions

All real time insights in your dashboard


The Dashboard is your unique in-store excellence tool. It includes photographic evidence with analysed and well-presented information that empowers customers to take action.


Share your verified & geo-located insights with your stakeholders so they can see what happens in the field as well. It is all about transparency! 


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Let's get Spotting!

Getting started with SmartSpotter is easy. Our retail execution experts will discuss your needs and guide you through the setup process. Once that’s done, Spotters will be sent to report on your specifications within hours!

Contact us to get going.

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