Retailers and suppliers: strong together on the shop floor

On the shop floor, interests converge. Suppliers and retailers strive for product visibility and work together to create a seamless shopping experience. When these goals reinforce each other, something special is created. A perfect shop floor presentation, a strong campaign, a complete customer experience. By working together effectively, space is created for growth – for everyone.

Why good collaboration always pays off

Thousands of agreements are made between retailers and suppliers, covering shelf layouts, promotions, pricing, and overall presentation. When these agreements are properly executed, both parties reap the benefits. Greater visibility, improved customer experience, and importantly higher revenue. By coordinating and measuring together, this execution becomes increasingly robust.

The power of the supplier: visibility and availability

For suppliers, the visibility, availability, and presentation of your product range on the shop floor are key to success. You need to cultivate a preference for your product over your competitors'. To achieve this, you need to ensure the right items are available, promotions are effective, and products are in the right place. Gaining insights into shelf space, pricing, and promotions creates opportunities for adjustments and further optimisation.

The role of the retailer: formula power and customer experience

Retailers work daily to create a recognisable shopping experience. A formula that works, regardless of the location. From promotional materials to campaign communications, from design to ambiance: the whole package matters. When agreements with suppliers are clearly visible on the shop floor, it strengthens not only the brand but also the entire concept. Collaboration between supplier and retailer makes this execution consistent and distinctive.

How collaboration creates growth for both parties

Did you know that a 3% improvement in execution results in an average 1% increase in revenue? When suppliers and retailers collaborate actively over a longer period, clear added value emerges. Visibility and presentation reinforce each other. This is achieved through structurally smarter coordination and by complementing each other instead of controlling each other.

More insight, better collaboration

Effective collaboration starts with clarity. By providing insight into what's happening on the ground, both parties can manage based on facts. SmartSpotter helps with this. Whether you choose crowdsourcing with Spotters or have your own field staff gather input, the insights are available in real time, visually supported, and clearly presented. This way, you collaborate based on the same information and can adjust where necessary.

What can you measure together for optimal execution?

With SmartSpotter you have access to the following solutions:

Shelving: Are the right products available and properly positioned?
Promotion: Has the promotional message been placed and is second placement present?
Retail media: Has the POS material and digital scrreens been placed as agreed? Price: Is there consistency between the price on the shelf and the amount on the receipt?
Mystery visits: How do customers experience the service and presentation?
Merchandising: Support in creating a perfect presentation.

And more! Want to know, for example, how clean the shop floor is or whether ID checks are being carried out correctly? We can measure that for you too. Every element contributes to the whole. By making this transparent together, the implementation becomes not only measurable but also open to discussion.

Thinking ahead instead of looking back

The greatest gain lies not in fixing what's wrong, but in strengthening what's going well. Insights help us learn, compare, and stay sharp. Suppliers and retailers who do this together continuously improve themselves. Collaboration thus becomes a way to stay ahead.

Want to work together? Ask yourself these three questions

Do we know how well our agreements are being implemented on the shop floor?
Do we see where we can achieve more together?
Are we already using insights as a building block for growth?

Anyone who can answer "yes" to these questions is likely already making the most of their collaboration. And anyone who sees opportunities for further growth knows: it all starts with creating insights together.

Want more results from collaboration? Then this is the time.

Insight isn't control, it's an opportunity. By looking together at what's happening on the shop floor, trust, overview, and action are created. And when you improve together, you naturally grow. Retailers and suppliers who are already doing this are showing what's possible. Are you too?