Welcome to the SmartSpotter ANZ Blog!

For many FMCG brands, success is often measured by scan data and reported sales figures. But what about the missed opportunities—the sales that never happened because your product wasn’t on the shelf when a customer needed it?

Unlock FMCG growth with real-time inventory data from SmartSpotter. Recover lost sales, ensure promo compliance, and outsmart competitors easily.

Unlock the Secrets of Retail Success: Harnessing Customer Wisdom for Innovative Products in Australia! Discover how crowdsourced product development can transform your brand, enhance customer engagement, and keep you ahead in the competitive retail game.

Unlock Your Profit Potential with SmartSpotter: Increase Share of Shelf and Boost Sales! Discover how a rapidly growing beverage brand tackled challenges in field team efficiency, store-level data, and shelf management.

Discover the future of retail in Australia! Dive into our blog on Retail Innovations, where we explore cutting-edge strategies to outshine your competitors. From omnichannel shopping to sustainable practices and crowdsourcing, these innovations will elevate your business.

Discover this secret tool in the retail industry: Crowdsourced Reviews Transforming Your Purchase Choices and Retailer Success!

Your Retail Strategy with Crowd-Supported Price Checks? Discover how harnessing the power of a crowd ensures real-time accuracy, cost-effectiveness, and enhanced decision-making for retailers in this competitive market.

Elevate Your Store with Continuous Monitoring! Unlock insights, optimize operations, and foster growth. Dive in and join the retail revolution with SmartSpotter! 😀

Unlock the Secrets to Retail Success with Optimized Mobile Audits. Discover practical tips and strategies to maximize efficiency, accuracy, and overall business performance. Elevate your retail game and achieve remarkable results today!

Optimize operations, drive growth, and surpass competitors with our proven tactics and valuable insights. Discover the power of retail execution strategies and position your brand for long-term success.

Discover the game-changing benefits of category analysis and crowdsourcing in retail. Gain rapid insights, unbiased perspectives, and access to diverse regional preferences. See how SmartSpotter's platform optimizes category performance and elevates the customer experience!

Discover Why 80% of Shoppers Still Choose Physical Stores Over E-commerce. Learn How a Unique In-Store Experience Drives Customer Loyalty and Sales. Plus, Uncover the Secret to Improving Your Store's Shopability with Crowd-Powered Audits and Merchandising.

Revolutionize Retail Performance with SmartSpotter's Crowdsourcing! Discover data-driven decisions, customer-centric strategies, and real-time insights from everyday shoppers. Elevate your success in today's competitive market.

Dive into our insightful blog, exploring the pivotal role of data, strategies for safeguarding customer privacy, and how SmartSpotter leads the way with innovative solutions. Click to explore the future of ethical retailing!

Digital transformation is the key to unbeatable in-store excellence in a fast-paced retail world. Discover how real-time insights, streamlined operations, and immersive experiences are just a click away. Explore the game-changing SmartSpotter platform, where crowdsourcing meets cutting-edge execution.

Unlock the Power of Customer Feedback for Unbeatable Advertising! Learn how to harness valuable insights from your audience to craft impactful campaigns that resonate.

Drive Innovation, Optimize Execution, Elevate Customer Experience! Dive into how crowdsourcing revolutionizes retail, delivering fresh insights, efficient strategies, and enhanced customer engagement. Discover real-life case studies and transformative methodologies.

Your Guide to Spotting Success! Avoid rejections with these top tips: clear photos, strict adherence to instructions, thorough responses, and more. Click to elevate your spotting game!

Revolutionize Sales Optimization! Discover how FMCG companies are transforming in-store performance through strategic crowdsourcing. Gain insights from industry experts, tap into shopper behaviours, and drive impactful changes for sustainable growth.

From last-minute shoppers to sustainable gift enthusiasts, uncover the diverse preferences shaping the day of love. Click to uncover insights that resonate with your Valentine's spirit!

Uncover the Secrets to Successful Retail Execution and Mobile Audits. Optimize your business, improve customer experiences, and stay ahead of the competition. Unlock the game-changing potential for your retail success!

Discover why your task got rejected at SmartSpotter and learn essential guidelines to ensure approval. Master photo quality, comply with task descriptions, and provide comprehensive answers.

Uncover the costly impact of store stockouts on retailers, manufacturers, and shoppers. Find out why preventing out-of-stock situations is crucial and how it affects revenue and shopper behaviour.

With click-and-collect, you can save time, avoid crowds, and enjoy a seamless shopping experience. Discover top strategies for exceptional service!

SmartSpotter is transforming the world of mystery shopping with a faster, more accessible, and cost-effective approach. Tap into our network of unbiased shoppers through our user-friendly app to gain valuable insights into the customer experience.

Optimize business efficiency with accurate location-based data. Select the best individuals, provide clear task instructions, ensure community management, and guarantee data accuracy.

SmartSpotter offers helpful tips for successfully activating and motivating a crowd for crowdsourcing in retail. Define goals and target audience, leverage social media, provide regular updates, give clear instructions, use personal reminders, and maintain direct communication and fast support!

Boost sales with SmartSpotter's crowdsourcing model. Improve product visibility, track consumer behavior, and optimize merchandising efforts for increased revenue and customer satisfaction.

Discover the latest retail trends in Australia, from e-commerce growth to personalized experiences, and learn how SmartSpotter's crowdsourcing can help retailers gather real-time feedback to make data-driven decisions and improve customer satisfaction.

SmartSpotter's PRO Service leverages crowdsourcing to provide a reliable, on-demand workforce of professionals for retail operational activities. This provides a sustainable future for the retail market, optimizing costs, increasing customer satisfaction, and improving retail footfall.

Discover the simple solution to the complex problem of out-of-stock products with SmartSpotter's technology. Brands and suppliers can obtain real-time insights and optimize in-store execution to meet customer demands.

In the competitive FMCG industry, ensuring products are available on shelves is crucial for success. However, measuring on-shelf availability accurately has been a challenge. Is there a solution?

Discover how SmartSpotter's crowdsourcing model revolutionizes the retail industry by gathering widespread, reliable, high-volume data for perfect retail execution.

Learn how to track your finances as a Mystery Shopper with SmartSpotter! Discover expert tips on using a dedicated credit card, keeping track of assignments, setting reminders, and monitoring transactions.

Optimize In-Store Merchandising with SmartSpotter PRO - Crowdsourced Solutions for Real-Time Insights, Agile Workforce, and Actionable Analytics and save 25% to 38% Compared to Traditional Blitz Activities.

Stay ahead of the game in the evolving retail industry with SmartSpotter. We offer solutions to tackle the latest supply chain challenges in 2024, from real-time insights to changing consumer expectations and better forecasting tools.

Discover how mobile technology and crowdsourcing transform the retail industry. They provide faster, more efficient in-store auditing and real-time decision-making for retailers, with improved product availability and an enhanced shopping experience.

Collaboration between retailers and suppliers is now easier with SmartSpotter's Shared Environment. With unbiased insights shared in real-time, it fosters cooperation and joint decision-making for better in-store execution, strengthening relationships and avoiding missed opportunities.

Discover how crowdsourcing can improve your retail business with real-time data, store performance insights, customer experience audits, and competitive intelligence. Learn why you should step into crowdsourcing today!

Discover the latest retail customer experience trends and learn how to provide the best customer experience to surpass your competition and increase your turnover rate. Please read our guide to omnichannel retail, data-driven personalized experiences, customer feedback, and more.

Discover how crowdsourcing can drive sales and improve brand-customer relationships. SmartSpotter's survey results reveal the impact of a mobile crowd on sales and the growing mobile crowdsourcing movement.

Discover how petrol convenience stores in Australia are expanding their assortment of products and services and how crowdsourced in-store checks can provide businesses with quality and real-time information to improve compliance and customer service.

Learn how to stay ahead in today's competitive marketing landscape through quality market research. Discover why crowdsourcing is essential for validating market research and how it can help you connect with your target audience while saving costs. 

Discover ShelfSweeper, the revolutionary crowdsource-based solution for stock removal in the Australian FMCG industry. Fast, cost-effective, and efficient, ShelfSweeper gives businesses the control they need to manage their inventory effectively and keep their shelves looking their best!

Discover the insights into our community of Spotters! Learn about the demographics, preferred communication channels, reasons for joining, and most popular mission contexts. Spotters love the flexibility and variety of missions, making it a fun way to earn extra cash!

Learn how to negotiate a better shelf placement for your product and boost sales with the help of category analysis. Discover how to leverage data to make data-driven decisions, differentiate from competitors and lead negotiations. Get consistent insights at scale. Contact us and "win at the shelf"!

Use mobile store audits with SmartSpotter to make your products visible and available to your customers in stores. Gain unbiased feedback on your products' placement and improve customers' shopping experience.

Maximize your Valentine's Day sales with our Retailer's Guide! Learn how to personalize the shopping experience, automate merchandising checks, and execute marketing strategies across all stores with SmartSpotter. Don't miss out on the $AUD415 million spent last year!

Discover the growing trend of online grocery shopping in Australia! Almost 20% of shoppers regularly purchase groceries online. Learn more about the differences in consumer behavior when shopping online versus in-store and how to make the most out of your online grocery shopping experience.

Discover how SmartSpotter helps F&B brands tackle the challenges of tracking and visibility in food distribution. Utilizing a network of mystery shoppers, SmartSpotter provides a comprehensive view of retail performance and helps brands make data-driven decisions to improve share of shelf and distribution success.

Attract Gen Z and boost your sales with mobile workforce management solutions. As a tech-savvy generation, this key player in the Australian economy has high expectations. With our solutions, you can stay ahead of the competition and improve your understanding of Gen Z.

Fully automatic coffee machines are often too expensive or perceived as difficult to maintain. Manufacturers often focus on marketing to encourage customers to purchase, and it can be difficult to ensure that in-store execution aligns with their marketing strategy.

Maximize your business's field-marketing efforts with SmartSpotter. With hundreds of successful partnerships and an extensive network of trained Spotters across Australia, we make crowdsourcing simple and effective.

The SmartSpotter referral program allows users to invite friends and earn rewards when their referrals complete paid spots. Users can maximize earnings by inviting effective Spotters to join.

Seasonal sales can significantly impact a retailer's profits, so retailers often try to keep their seasonal products available for as long as possible. Properly planning and executing the sale of seasonal merchandise is important.

Independent brands face competition from larger companies in today's retail market. The major players are vying for customers with cheap products and fast service, leading to a crowded marketplace. To succeed, smaller businesses must also focus on their in-store environment.

Understanding customer behavior is essential for the success of a new product. Brands use research and testing techniques, including in-store evaluations, to gauge real-time customer response.

In any sector, data is critical for strategy development. Marketing is no different; using data to inform your merchandising activities plays a key role in improving your business

Convenience Stores are challenging in many ways. Luckily for the retail industry, crowdsourcing is a very effective tool for extending the reach of these small-volume outlets.

Crowdsourcing to conduct field research is an excellent advantage for any business to ensure store audits and all KPIs are in place. However, those are not the only options that are offered.

Over the last few years, the gig economy has become more and more relevant to retailers’ business models. Getting paid per multiple micro-jobs rather than time = flexibility and independence.

Once you have established a strong brand identity, your business needs a strong brand management strategy. Let's see the Keys to achieving effective Brand Management.

As a Spotter, you could maximize your earnings with the Multiple Live Jobs app feature. Check our top tips so you can excel at being a Spotter and get your spots approved on the first try!

Entering new markets can be quite a challenge for small businesses. The good news is that mobile market research is the tool that lays the groundwork for collecting information, as it is the most cost-effective and convenient way of researching new markets.

Branding a business goes beyond a logo; it is about the impression a business gives customers each time they engage with the brand.

What if we told you that there are practical ways to optimise the performance of your field team so your retail operations become more efficient?

A planogram is a diagram that directs how shelves should look and how products should be placed. Building a planogram is only half the battle; checking that planograms are correctly executed is just as important.

Support for sustainable business is growing everywhere. As consumers are increasingly driving sustainability, companies are under pressure to adopt more sustainable practices. However, this is often easier said than done.

68% of sales come from existing customers. Customers loyal to your brand are likelier to share their experience with your company, support it, and increase your profits.

What better way to incorporate more walking into your routine than by doing it and earning money simultaneously with SmartSpotter?

We surveyed our large Spotters community about beer drinking habits, preferences, preferred brands, and more. Read this Consumer Report to find out what we found.

Image Recognition provides high-quality performance with faster results by facilitating an accurate snapshot of in-store shelf conditions. In addition, it combines SmartSpotter’s innovative crowdsourcing model with artificial intelligence.

Performing the Perfect Store must include an execution strategy and a framework to build a program. In this entry, we will delve a little deeper into what is involved in creating a Perfect Store

At SmartSpotter Australia, we have been working hard to strengthen the relationship between retailers and suppliers, transforming the industry in our quest to be the solution for all in-store execution needs.

In-store merchandising compliance, benchmark operational execution, perfected product availability, and operational excellence. All can be achieved by simply outsourcing of tasks to a large crowd.

Store execution is known to drive sales, cut costs, cut risks, and increase customer satisfaction. Achieving “Perfect Store” programs has been considered a driver of profit. But what is it, and how can it be achieved?

Millions of Australians fill up their vehicles daily. Pitstops at petrol stations are an everyday thing… and sometimes, customers take the opportunity for a snack on the go, too. Here, we analyse the behaviour of Australians during visits to petrol stations

Our platform allows spotters to supercharge their earnings. Part of our job is to give spotters the flexibility to plan their days to get the most out of it.

Refer SmartSpotter to any company, and you'll receive $1,000 worth of spots in a retailer of your choice for every referral who signs up with us!

The way we shop locally has changed. "Shop Local" is a trend that has helped multiple small businesses to succeed during the global economic recovery. Here’s how to adapt to this trend.

Retail is a competitive industry. Meeting customers' needs while slaying the competition and staying relevant in the market requires a lot of work. Here's why in-store compliance matters.

Being a Spotter is about flexible tasks (Spots) that help you make extra cash. How much you earn with us depends on how many spots you complete; the more you spot, the more you make

The retail industry is more competitive now than ever. Businesses need to run as efficiently as possible. Store checks are a big part of ensuring proper and efficient in-store execution.

In the retail industry, Data quality is a competitive differentiator and is quickly gaining priority among businesses...

Crowdsourcing is the core of what we do, so it's important to keep the Crowd proactive and enthusiastic. At SmartSpotter, our priority is the Spotters. 

The community of on-demand Spotters is constantly growing to meet our clients' strategies. Our business model has proven that exploring the crowd is key to any business in the FMCG industry to grow and stay flexible.

Check out why it is worth joining SmartSpotter. It is not only a way to make extra money while completing daily chores—there's more!

We provide our clients with accurate and reliable data supported by photographic evidence and an in-house quality control team of experts. Check out how we achieve accuracy and reliable insights.

Crowdsourcing is so diversified, accessible, and easy to complete that you can become a Senior Spotter in different ways and very quickly. Read More here!

Once you have completed an assignment, there is a quality process before you see results. It is all about quality control to ensure consistent and accurate information.

Our assignments and checks are easy, straightforward, and simple to complete. However, there are some things you need to keep in mind before you set off to complete the next task.

We recently released our new app update, which is loaded with many new features and improvements that will make earning extra cash easier. Here are some of the new features.

Whether you’re a Spotter already or want to join our community, here are some tips to help you get the most out of your Spots!

50% of consumers globally choose to buy from brands with a clear commitment to sustainability. Retailers need to be more sustainable to meet consumers’ increasing demand.

For a good reason, avoiding out-of-stock is perhaps one of the top preoccupations of retailers and brands. Not only do they lead to lost sales, but they also result in reduced customer satisfaction and lower conversion rates.

In this new year, with new challenges in the retail industry and significant projects for our customers, our portfolio of services continues to grow. Please take a look at our most booked projects from a large number of our customers.

SmartSpotter's Guide to 2022 Retail Execution shares retail execution mistakes and how to avoid them in the post-COVID-19 era.

AI is continuously transforming and revolutionizing marketing. Its development has fundamentally changed the way businesses work, creating new opportunities for retailers and shaping the retail landscape. 

Mobile Audits save your company time, money, and fuel by allowing you to connect faster with shoppers. But how does it work? What are its basic steps?

The FMCG industry can be a somewhat highly complex system. As SmartSpotter has helped several companies over the years with their most pressing issues, we raise some questions and answers that all brands will likely have!

This is the perfect season for retailers to capitalize on shoppers' resurgence. There are several new opportunities for brands to boost their businesses this season.

The supply chain in retail is complex and busy. Suppliers face unprecedented challenges this year, particularly when related to in-store execution strategies. 

During this pandemic, the retail landscape has changed so fast and in many ways, and much remains uncertain when looking ahead to 2022.

What can we expect to see from the retail industry coming up? 

Are off-location displays not performing, poorly executed, or just not attracting enough shoppers? Here's an easy guide to avoid common mistakes.

The economy is recovering and growing more extensively than before the pandemic. Companies have been waiting to get businesses off the ground and take advantage of the increasing number of shoppers returning to stores!

Not having a well‑designed market research plan can steer your business in the wrong direction. It is all about having the right tools for the job! 

Lots of room for improvement in in-store execution...

Still visiting stores to check store compliance? Stop wasting wasting fuel and time! 

With SmartSpotter crowdsourcing, that is a thing of the past!

The latest version of the SmartSpotter App is packed with new features! Access the new Wallet section to manage your payments. Here's everything you need to know about it...

Retailer execution does not need to be difficult. Use AI and Image Recognition technology to scan any shelf or bay—no more face counting! 

Have you ever wondered why your in-store activations performance may not be hitting the expected KPIs? Even though it has a great location, offers a great product, has well-trained staff, etc.

Becoming a Mystery Shopper has never been easier! Several apps and websites provide lots of opportunities and cash.

Discover how SmartSpotter's innovative platform empowers retailers to tap into real-time insights, unbiased feedback, and nationwide reach. Stay agile, outpace competitors, and enhance customer satisfaction.

The crowdsourcing concept: From transport to accommodation, this concept is revolutionizing multiple industries. But how exactly does it work, and how does it benefit brands of all sorts?

In the dynamic world of Australian retail, discover how focusing on core execution elements like distribution and availability is the secret to thriving in a competitive landscape.

Revolutionize Your Retail Promotions with Real-Time Insights! Discover how crowdsourcing platforms like SmartSpotter provide nationwide coverage, objective observations, and cost-effective tracking of sales promotions.

Discover how brands use real-world feedback to skyrocket customer engagement, boost sales, and perfect their retail experience. Dive into the game-changing world of crowdsourced data and seize the chance to revolutionize your brand's impact in stores.

Discover the future of market research with SmartSpotter's game-changing mobile mystery shopping. Easily unveil authentic customer expectations, impressions, and satisfaction levels. Harness the power of crowdsourced feedback, enjoy anonymity, fresh perspectives, and real-time data collection.

Discover the crucial impact of Planogram Compliance on retail success! Failing to ensure compliance can cost retailers valuable shelf space, frustrate customers, and damage manufacturer relationships. Learn more...

Discover how data-driven insights and SmartSpotter's real-time data can transform your brand's shelf presence, boost collaboration with retailers, and navigate the evolving Australian retail landscape.

Uncover the changing pub landscape in Australia – from evolving customer habits to staff friendliness importance. Dive into the impact of cost-price, brand awareness, and more on consumer choices. Explore the power of real-time feedback and trends with SmartSpotter.