SmartSpotter Blog & News

Stay ahead of the game in the evolving retail industry with SmartSpotter. We offer solutions to tackle the latest supply chain challenges in 2023, from real-time insights to changing consumer expectations and better forecasting tools.

Discover how mobile technology and crowdsourcing are transforming the retail industry, providing faster, more efficient in-store auditing and real-time decision-making for retailers. With improved product availability and an enhanced shopping experience.

Collaboration between retailers and suppliers is now easier with SmartSpotter's Shared Environment. With unbiased insights shared in real-time, it fosters collaboration and joint decision-making for better in-store execution, strengthening relationships and avoiding missed opportunities.

Discover how crowdsourcing can improve your retail business with real-time data, store performance insights, customer experience audits, and competitive intelligence. Learn why you should step into crowdsourcing today!

Discover the latest retail customer experience trends and learn how to provide the best customer experience to surpass your competition and increase your turnover rate. Read our guide to omnichannel retail, data-driven personalized experiences, customer feedback, and more.

Discover how crowdsourcing can drive sales and improve brand-customer relationships. SmartSpotter's survey results reveal the impact of a mobile crowd on sales and the growing mobile crowdsourcing movement.

Discover how petrol convenience stores in Australia are expanding their assortment of products and services, and how crowdsourced in-store checks can provide businesses with quality and real-time information to improve compliance and customer service.

Learn how to stay ahead in today's competitive marketing landscape through quality market research. Discover why crowdsourcing is essential for validating market research and how it can help you connect with your target audience while saving costs. 

Discover ShelfSweeper, the revolutionary crowdsource-based solution for stock removal in the Australian FMCG industry. Fast, cost-effective, and efficient, ShelfSweeper gives businesses the control they need to manage their inventory effectively and keep their shelves looking their best!

Discover the insights into our community of Spotters! Learn about the demographics, preferred communication channels, reasons for joining, and most popular mission contexts. Spotters love the flexibility and variety of missions, making it a fun way to earn extra cash!

Learn how to negotiate a better shelf placement for your product and boost sales with the help of category analysis. Discover how to leverage data to make data-driven decisions, differentiate from competitors and lead negotiations. Get consistent insights at scale. Contact us and "win at the shelf"!

Ensure that your products are visible and available to your customers in stores by using mobile store audits with SmartSpotter. Gain unbiased feedback on your products' placement and improve your customers' shopping experience

Maximize your Valentine's Day sales with our Retailer's Guide! Learn how to personalize the shopping experience, automate merchandising checks, and execute marketing strategies across all stores with SmartSpotter. Don't miss out on the $AUD415 million spent last year!

Discover the growing trend of online grocery shopping in Australia! Almost 20% of shoppers regularly purchase groceries online. Learn more about the differences in consumer behavior when shopping online versus in-store and how to make the most out of your online grocery shopping experience.

Discover how SmartSpotter helps F&B brands tackle the challenges of tracking and visibility in food distribution. Utilizing a network of mystery shoppers, SmartSpotter provides a comprehensive view of retail performance and helps brands make data-driven decisions to improve share of shelf and distribution success.

Attract Gen Z and boost your sales with mobile workforce management solutions. As a tech-savvy generation, this key player in the Australian economy has high expectations. Stay ahead of the competition and improve your understanding of Gen Z with our solutions.

Fully automatic coffee machines are often too expensive or perceived as difficult to maintain. Manufacturers often focus on marketing to encourage customers to purchase and It can be difficult to ensure that in-store execution aligns with their marketing strategy...

Maximize your business's field-marketing efforts with SmartSpotter. With hundreds of successful partnerships and an extensive network of trained Spotters across Australia, we make crowdsourcing simple and effective.

The SmartSpotter referral program allows users to invite friends and earn rewards when their referrals complete paid spots. Users can maximize earnings by inviting effective Spotters to join.

Seasonal sales can significantly impact a retailer's profits, so retailers often try to keep their seasonal products available for as long as possible. It is important to properly plan and execute the sale of seasonal merchandise.

Independent brands face competition from larger companies in today's retail market. The major players are vying for customers with cheap products and fast service, leading to a crowded marketplace. In order to succeed, smaller businesses must also focus on their in-store environment.

Understanding customer behavior is essential for the success of a new product. Brands use research and testing techniques, including in-store evaluations, to gauge real-time customer response

In any sector, data is critical for strategy development. Marketing is no different; using data to inform your merchandising activities plays a key role when improving your business

Convenience Stores are challenging in many ways. Luckily for the retail industry, crowdsourcing is a very effective tool to extend reach to these small-volume oulets.

Crowdsourcing to conduct field research is a great advantage for any business to ensure store audits and all KPIs are in place. However, those are not the only options that offers...

Over the last few years, the gig economy has become more and more relevant to retailers’ business models. Get paid per multiple micro jobs rather than time = flexibility and independence

Once you have established a strong brand identity, your business needs a strong brand management strategy. Let's see the Keys to achieving effective Brand Management.

As a Spotter, you could maximize your earnings with the Multiple Live Jobs app feature. Check our top tips so you can excel at being a Spotter and get your spots approved on the first try!

For small businesses, entering new markets can be quite a challenge. The good news is that mobile market research is the tool that lays the groundwork for collecting information, as it is the most cost-effective and convenient way of researching new markets

Branding a business goes beyond a logo; it is about the impression a business gives customers each time they engage with the brand.

What if we told you that there are practical ways to optimise the performance of your field team, so your retail operations gain more efficiency?

A planogram is a diagram that directs how shelves should look and how products should be placed. Building a planogram is only half the battle; checking that planograms are correctly executed is just as important.

Support for sustainable business is growing everywhere. As consumers are increasingly driving sustainability, the pressure is on companies to adopt more sustainable practices. However, this is often easier said than done...

68% of sales come from existing customers. Customers loyal to your brand are more likely to share their experience with your company, support your company and increase your profits.

What a better way to incorporate more walking into your routine than by doing it and earning money simultaneously with SmartSpotter?

We surveyed our large community of Spotters about their beer drinking habits, preferences, preferred brands, and much more. If you want to know what we found, read this Consumer Report.

Image Recognition provides high-quality performance with faster results by facilitating an accurate snapshot of in-store shelf conditions. In addition, it combines SmartSpotter’s innovative crowdsourcing model with artificial intelligence.

Performing the Perfect Store must include an execution strategy and a framework to build a program. In this entry, we will delve a little deeper into what is involved in building a Perfect Store

At SmartSpotter Australia, we have been working hard to strengthen the relationship between retailers and suppliers, transforming the industry in our quest to be the solution for all in-store execution needs.

In-store merchandising compliance, benchmark operational execution, perfected product availability, and operational excellence. All can be achieved by simply outsourcing of tasks to a large crowd.

Store execution is known to drive sales, cut costs, cut risks, and increase customer satisfaction. And achieving “Perfect Store” programs has been considered a driver of profit. But, what is it? and how to achieve it?

Millions of Australians fill up their vehicles daily. Pitstops at petrol stations are an everyday thing… and, sometimes, customers take the opportunity for a snack on the go too. Here we analyse the behaviour of Australians during visits to petrol stations

Spotters can supercharge their earnings with our platform. Part of our job is to provide flexibility for spotters to plan their day to get the most out of it...

Refer SmartSpotter to any company and receive $1,000 worth of spots in a retailer of your choice for every referral that signs up with us!

The way we shop locally has changed. "Shop Local" is a trend that clearly has helped multiple small businesses to succeed during the global economic recovery. Here’s how to adapt this trend…

Retail is a competitive industry. Meeting the customers' needs while slaying the competition and staying relevant in the market requires lots of work. Here's why in-store compliance matters...

Being a Spotter is all about flexible tasks (Spots) that help you make extra cash. How much you earn with us depends on how many spots you complete; the more you spot, the more you make

The retail industry is more competitive now than ever. Businesses need to run as efficiently as possible. Store checks are a big part of ensuring proper and efficient in-store execution.

In the retail industry, Data quality is a competitive differentiator and is quickly gaining priority among businesses...

Crowdsourcing is the core of what we do. Hence the importance of keeping the Crowd proactive and enthusiastic. In SmartSpotter our priority are the Spotters. 

The community of on-demand Spotters is constantly growing to meet our clients' strategies. Our business model has proven that exploring the crowd is key to any business in the FMCG industry to grow and stay flexible.

The latest version of the SmartSpotter App is packed with new features! Access the new Wallet section to manage your payments. Here's everything you need to know about it...

Check why it is worth joining SmartSpotter. It is not only a way to make extra money while completing daily chores, there's more!

We provide our clients with accurate and reliable data supported by photograpic evidence and a quality control in-house team of experts. Check out how we achieve accuracy and reliable insights

Crowdsourcing is so diversified, accessible, and easy to complete that you can become a Senior Spotter in different ways and very quickly. Read More here!

Once you have completed an assignment, there is a quality process before you see results. It is all about quality control to ensure consistent and accurate information.

Our assignments and checks are easy, straightforward, and simple to complete. However, there are some things you need to keep in mind before you set off to complete the next task

We've recently released our new app update, loaded with many new features and improvements that will make getting extra cash easier. Here are some of the new features...

Whether you’re a Spotter already or want to join our community, here are some tips to help you get the most out of your Spots!

50% of consumers globally choose to buy from brands with a clear commitment to sustainability. Retailers need to be more sustainable if they want to meet consumers’ increasing demand.

Avoiding out of stocks is perhaps on the top list of retailers and brands' preoccupations, and for a good reason. Not only do they lead to lost sales, but also result in reduced customer satisfaction and lower conversion rates.

In this new year, with new challenges in the retail industry and significant projects for our customers, our portfolio of services continues to grow. Take a look at our most booked projects from a large number of our customers

SmartSpotter's Guide to 2022 Retail Execution shares retail execution mistakes and how to avoid them during post COVID-19 times

AI is continuously transforming and revolutionising marketing. Its developemnt has fundamentally changed the way businesses work, creating new opportunities for retailers, and shaping the retail landscape. 

The crowdsourcing concept: From transport to accomodation, this concept is revolutionizing multiple industries, but how exactly does it work, and how does it benefit brands of all sorts?

Mobile Audits saves your company time, money, and fuel through faster connection with shoppers. But, How does it work? What are its basic steps?

The FMCG industry can be a somewhat highly complex system. As SmartSpotter has helped several companies over the years with their most pressing issues, we raise some questions and answers that all brands are likely to have!

This is the perfect season for retailers to capitalize on the resurgence of shoppers. Several new opportunities for brands to boost their businesses this season.

The supply chain in retail is such a complex and busy process. Suppliers face unprecedented challenges this year. Particularly when related to in-store execution strategies. 

During this pandemic the retail landscape has changed so fast and in so many ways and much remains uncertain when it comes to looking ahead to 2022.

What can we expect to see from the retail industry coming up? 

Off-location displays not performing? or poorly executed? or just not attracting enough shoppers? Here's an easy guide to avoid common mistakes.

The economy is recovering and growing larger than pre-pandemic times. Companies have been waiting to get businesses off the ground and take advantage of the increasing number of shoppers coming back to stores!

Not having a well‑designed market research plan can steer your business in the wrong direction. It is all about having the right tools for the job! 

The pandemic has shifted many business dynamics. As a result, many marketing strategies are being redefined. What should we take away from the pandemic?

There's nothing more important than keeping our spotters safe, so follow our safety guidelines and get some cash

Becoming a Mystery Shopper has never been easier! There are several apps and websites which provide lots of opportunities and cash

Have you ever wondered why your performance of in-store activations may not be hitting the expected KPIs? Even though it has a great location, it offers a great product, has well-trained staff, etc.

More than a year into the pandemic, why are people still panic buying, WHAT are they buying, and where?

How SmartSpotter can support your business during Covid-19 lockdown. Crowdsourcing possibilities...

Lots of room for improvement in in-store execution...

Retailer execution does not need to be hard. Use AI and Image Recognition technology to scan any shelf or bay. No more face counting! 

Still vising stores to check store compliance? Stop wasting wasting fuel and time! 

With SmartSpotter crowdsourcing, that is a thing of the past!