Control the shop floor: that's why you measure at multiple locations

Measuring at a single location provides a limited picture. Want real control over your campaign or brand execution? Then simultaneous measurement across multiple stores is crucial. Measuring = knowing, standardizing = managing. Replace guesswork with control. Only then can suppliers and retailers jointly gain control over execution and results on the shop floor. With Spotters, you gain scalable insight across all locations.

Why measuring in multiple stores simultaneously is important

Measurement is incredibly important for both suppliers and retailers. Why? Promotional materials might look perfect in Amsterdam on Monday, but be wrong in Eindhoven on Tuesday. Relying solely on your own observations or isolated feedback doesn't provide a complete picture. By measuring simultaneously at multiple locations, you immediately see which agreements are being met and where things are going wrong. This gives you control over implementation, instead of being dependent on chance. Maximum impact and revenue for both supplier and retailer.

How do you measure your performance in multiple stores simultaneously?

Not all stores are the same. Yet, many brands still rely on snapshots when it comes to executing their campaigns. But you want to know what's really happening on the shop floor, in every region, at every store. Locally, nationally, and internationally. With SmartSpotter, that's possible and easier than you think. Not just for retailers, but also for suppliers.

What exactly you can measure in stores

At SmartSpotter you can choose from different solutions, depending on your goals:

• Shelving: Is the shelf stocked, is the right item in the right place?

• Promotion: Is promotional communication visible and is second-placement present?

• Retail media: Is POS material visible, and are the correct videos playing on the digital signage?

• Price: Is the price on the shop floor the same as the price on the receipt?

• Mystery visitors: How do customers perceive the restaurant and/or shopping experience?

• Merchandising: We install POS material and help you with improvement initiatives on the shop floor.

Each component can be measured separately or in combination. You decide what's important.

Measure to size

SmartSpotter measures what you want to measure, but also provides advice based on years of experience. That's why SmartSpotter offers a completely customized solution. You decide:

• Which region or distribution: national or local?

• Which retailer: one chain or several?

• Which store format: standard, city-sized, or only XL stores?

• What time: for example, before noon, on weekends, or after closing time?

We offer customised solutions based on our experience and expertise. Your needs are the starting point, and we ensure the right strategy and execution. This way, you can be sure your measurement is relevant to your practice.

All insights in one place: this is how the dashboard works

Once the measurement has started, the results appear in real time in your dashboard. You see what has been measured per store, and the data is backed up. You can filter by date, region, retailer, or KPI. Everything is clear and actionable. No lengthy reports, just direct answers to direct questions. Each store also receives a grade from 1 to 10. The better the execution, the higher the grade. This also allows you to quickly adjust if you see locations performing poorly or falling behind.

Compare, adjust and improve

The power of these measurements lies in the follow-up and collaboration. If you see something structurally wrong in a particular type of store, you, as a supplier, can work with the retailer to make adjustments. Want to know if a previous campaign performed better than this one? Then you compare it with previous measurements. The insights from the dashboard thus become a management tool for sales, marketing, and field service, as well as for store staff and branch managers.

Get started with scalable store measurements right away

Whether you need to monitor five stores or five hundred, SmartSpotter makes it happen in no time. You'll gain control over your presentation, backed by facts, rolled out widely, and with detailed insight. And all without complicated systems or lengthy processes. Measure your way, whenever you want.