Welcome to the SmartSpotter ANZ Blog!

Over the last few years, the gig economy has become more and more relevant to retailers’ business models. Getting paid per multiple micro-jobs rather than time = flexibility and independence.

Crowdsourcing to conduct field research is an excellent advantage for any business to ensure store audits and all KPIs are in place. However, those are not the only options that are offered.

Convenience Stores are challenging in many ways. Luckily for the retail industry, crowdsourcing is a very effective tool for extending the reach of these small-volume outlets.

In any sector, data is critical for strategy development. Marketing is no different; using data to inform your merchandising activities plays a key role in improving your business

Understanding customer behavior is essential for the success of a new product. Brands use research and testing techniques, including in-store evaluations, to gauge real-time customer response.

Independent brands face competition from larger companies in today's retail market. The major players are vying for customers with cheap products and fast service, leading to a crowded marketplace. To succeed, smaller businesses must also focus on their in-store environment.

Seasonal sales can significantly impact a retailer's profits, so retailers often try to keep their seasonal products available for as long as possible. Properly planning and executing the sale of seasonal merchandise is important.

Maximize your business's field-marketing efforts with SmartSpotter. With hundreds of successful partnerships and an extensive network of trained Spotters across Australia, we make crowdsourcing simple and effective.

Attract Gen Z and boost your sales with mobile workforce management solutions. As a tech-savvy generation, this key player in the Australian economy has high expectations. With our solutions, you can stay ahead of the competition and improve your understanding of Gen Z.

Discover how SmartSpotter helps F&B brands tackle the challenges of tracking and visibility in food distribution. Utilizing a network of mystery shoppers, SmartSpotter provides a comprehensive view of retail performance and helps brands make data-driven decisions to improve share of shelf and distribution success.

Maximize your Valentine's Day sales with our Retailer's Guide! Learn how to personalize the shopping experience, automate merchandising checks, and execute marketing strategies across all stores with SmartSpotter. Don't miss out on the $AUD415 million spent last year!

Use mobile store audits with SmartSpotter to make your products visible and available to your customers in stores. Gain unbiased feedback on your products' placement and improve customers' shopping experience.