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Discover the latest insights, trends, and real-world cases in the field of crowdsourcing, in-store retail execution, and ensuring retail agreements are followed through on the shop floor.
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A well-organised shelf is the key to more satisfied customers and higher sales for both the supplier and the retailer.
Retail media only truly works when the in-store execution is spot-on. With these 5 tips, you'll avoid missed impact and maximise sales.
Measuring at a single location provides a limited picture. Want real control over your campaign or brand execution? Then simultaneous measurement across multiple stores is crucial. Measuring = knowing, standardizing = managing. Replace guesswork with control. Only then can suppliers and retailers jointly gain control over execution and results on the shop floor.
A strong in-store presentation isn't a solo effort. Discover how better collaboration between retailers and suppliers can maximise the value of every campaign.
Throughout the store, you'll find POS materials, displays, floor stickers, and narrowcasting that play your videos. But are they actually present?
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