Welcome to the SmartSpotter ANZ Blog!

Explore the latest insights and trends in retailers' execution, customer engagement and market research. Our blog is your go-to resource for expert tips, innovative strategies, and success stories that empower stronger relationships between retailers and suppliers.

Whether you’re a business owner, sales director or a marketer, join us to discover actionable insights that can transform your approach and drive success in a dynamic market. Dive in and start your journey with SmartSpotter today!

Learn more about the power of crowdsouring

Check out the latest articles

Revolutionizing Mystery Shopping with SmartSpotter: Unveiling a New Era in Customer Insights

Discover the future of market research with SmartSpotter's game-changing mobile mystery shopping. Easily unveil authentic customer expectations, impressions, and satisfaction levels. Harness the power of crowdsourced feedback, enjoy anonymity, fresh perspectives, and real-time data collection.

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How important is it to measure Planogram Compliance?

Discover the crucial impact of Planogram Compliance on retail success! Failing to ensure compliance can cost retailers valuable shelf space, frustrate customers, and damage manufacturer relationships. Learn more...

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Enhancing Collaborative Business Negotiations

Discover how data-driven insights and SmartSpotter's real-time data can transform your brand's shelf presence, boost collaboration with retailers, and navigate the evolving Australian retail landscape.

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Trends in Drink Establishments: here's what is going on this year

Uncover the changing pub landscape in Australia and New Zealand – from evolving customer habits to staff friendliness importance. Dive into the impact of cost-price, brand awareness, and more on consumer choices. Explore the power of real-time feedback and trends with SmartSpotter.

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Measure your shelf in multiple stores

Control the shop floor: that's why you measure at multiple locations

Measuring at a single location provides a limited picture. Want real control over your campaign or brand execution? Then simultaneous measurement across multiple stores is crucial. Measuring = knowing, standardizing = managing. Replace guesswork with control. Only then can suppliers and retailers jointly gain control over execution and results on the shop floor.

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Synergy between retailer and supplier

A strong in-store presentation isn't a solo effort. Discover how better collaboration between retailers and suppliers can maximise the value of every campaign.

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Optimise your shelf: how to create the perfect shopping experience

A well-organised shelf is the key to more satisfied customers and higher sales for both the supplier and the retailer.


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How to make your in-store retail media truly profitable

Retail media only truly works when the in-store execution is spot-on. With these 5 tips, you'll avoid missed impact and maximise sales.


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Take your in-store retail media to the next level

Throughout the store, you'll find POS materials, displays, floor stickers, and narrowcasting that play your videos. But are they actually present?


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