Welcome to the SmartSpotter ANZ Blog!
Explore the latest insights and trends in retailers' execution, customer engagement and market research. Our blog is your go-to resource for expert tips, innovative strategies, and success stories that empower stronger relationships between retailers and suppliers.
Whether you’re a business owner, sales director or a marketer, join us to discover actionable insights that can transform your approach and drive success in a dynamic market. Dive in and start your journey with SmartSpotter today!
Learn more about the power of crowdsouring
Check out the latest articles
Discover the growing trend of online grocery shopping in Australia! Almost 20% of shoppers regularly purchase groceries online. Learn more about the differences in consumer behavior when shopping online versus in-store and how to make the most out of your online grocery shopping experience.
Discover how SmartSpotter helps F&B brands tackle the challenges of tracking and visibility in food distribution. Utilizing a network of mystery shoppers, SmartSpotter provides a comprehensive view of retail performance and helps brands make data-driven decisions to improve share of shelf and distribution success.
Attract Gen Z and boost your sales with mobile workforce management solutions. As a tech-savvy generation, this key player in the Australian economy has high expectations. With our solutions, you can stay ahead of the competition and improve your understanding of Gen Z.
Fully automatic coffee machines are often too expensive or perceived as difficult to maintain. Manufacturers often focus on marketing to encourage customers to purchase, and it can be difficult to ensure that in-store execution aligns with their marketing strategy.
Maximize your business's field-marketing efforts with SmartSpotter. With hundreds of successful partnerships and an extensive network of trained Spotters across Australia, we make crowdsourcing simple and effective.
The SmartSpotter referral program allows users to invite friends and earn rewards when their referrals complete paid spots. Users can maximize earnings by inviting effective Spotters to join.
Seasonal sales can significantly impact a retailer's profits, so retailers often try to keep their seasonal products available for as long as possible. Properly planning and executing the sale of seasonal merchandise is important.
Independent brands face competition from larger companies in today's retail market. The major players are vying for customers with cheap products and fast service, leading to a crowded marketplace. To succeed, smaller businesses must also focus on their in-store environment.
Understanding customer behavior is essential for the success of a new product. Brands use research and testing techniques, including in-store evaluations, to gauge real-time customer response.
In any sector, data is critical for strategy development. Marketing is no different; using data to inform your merchandising activities plays a key role in improving your business
Convenience Stores are challenging in many ways. Luckily for the retail industry, crowdsourcing is a very effective tool for extending the reach of these small-volume outlets.
Crowdsourcing to conduct field research is an excellent advantage for any business to ensure store audits and all KPIs are in place. However, those are not the only options that are offered.
