Welcome to the SmartSpotter ANZ Blog!

Explore the latest insights and trends in retailers' execution, customer engagement and market research. Our blog is your go-to resource for expert tips, innovative strategies, and success stories that empower stronger relationships between retailers and suppliers.

Whether you’re a business owner, sales director or a marketer, join us to discover actionable insights that can transform your approach and drive success in a dynamic market. Dive in and start your journey with SmartSpotter today!

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Check out the latest articles

Gig Economy: suitable for anyone

Over the last few years, the gig economy has become more and more relevant to retailers’ business models. Getting paid per multiple micro-jobs rather than time = flexibility and independence.

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The Road to Effective Brand Management

Once you have established a strong brand identity, your business needs a strong brand management strategy. Let's see the Keys to achieving effective Brand Management.

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Tips to Excel at Being a Spotter

As a Spotter, you could maximize your earnings with the Multiple Live Jobs app feature. Check our top tips so you can excel at being a Spotter and get your spots approved on the first try!

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How Mobile Market Research Helps You Improve Your Local Business

Entering new markets can be quite a challenge for small businesses. The good news is that mobile market research is the tool that lays the groundwork for collecting information, as it is the most cost-effective and convenient way of researching new markets.

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How can you improve your brand's consistency?

Branding a business goes beyond a logo; it is about the impression a business gives customers each time they engage with the brand.

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Increasing ROI with Optimised Field Teams

What if we told you that there are practical ways to optimise the performance of your field team so your retail operations become more efficient?

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Planogram Compliance: A Significant Increase in Revenue

A planogram is a diagram that directs how shelves should look and how products should be placed. Building a planogram is only half the battle; checking that planograms are correctly executed is just as important.

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Helping your Business be More Sustainable

Support for sustainable business is growing everywhere. As consumers are increasingly driving sustainability, companies are under pressure to adopt more sustainable practices. However, this is often easier said than done.

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SmartSpotters Guide to Improving Customer Retention

68% of sales come from existing customers. Customers loyal to your brand are likelier to share their experience with your company, support it, and increase your profits.

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A how-to guide to incorporating more walking into your daily routine

What better way to incorporate more walking into your routine than by doing it and earning money simultaneously with SmartSpotter?

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SmartSpotter's Beer Consumption Report

We surveyed our large Spotters community about beer drinking habits, preferences, preferred brands, and more. Read this Consumer Report to find out what we found.

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SmartSpotter and Parallel Dots Have Joined Forces to Digitalise in-store Execution!

Image Recognition provides high-quality performance with faster results by facilitating an accurate snapshot of in-store shelf conditions. In addition, it combines SmartSpotter’s innovative crowdsourcing model with artificial intelligence.

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