Smart solutions for every retailer and supplier

Whether your business is retail stores, retail supply or brand marketing, correctly executed point-of-sale is crucial for success. After all, customers can’t buy from empty shelves or hidden displays. Shoppers won’t buy out-of-date perishables and target audiences may be switched off by poor presentation and incorrect pricing.

SmartSpotter helps avoid all these scenarios by helping ensure retailer agreements are fulfilled. Continuously. At initial set-up and throughout a product’s in-store presence. So carefully calculated promotional strategies in order to realise their full potential.

How do we do it? By connecting retailers and suppliers to an unrivalled network of field reporters and merchandisers who provide the eyes, insights and hands that keep your retail execution perfect. Faster, more affordably and more efficiently.

Verbeterde ROI


Maximise turnover, industry reputation and favourable customer perception, through perfected product availability, planogram implementation and operational excellence.

Alle afspraken nageleefd


Get the best sales results for all accounts you represent, by working in synergy with retail stores to ensure compliance with execution and promotional agreements.



Attain the ROI you’ve been working towards, by ensuring your products' retail presentations and instore communication are executed in line with marketing plans.

Execute your perfect store strategy

SmartSpotter gives you crowdsourced eyes and expertise on the shop floor, wherever and whenever you need it. Along with actionable insights that informs you of what’s really happening, in real-time.

Our unique retail-specialised solution connects flexible, experienced workforces and/or your own personnel with modern digital applications to optimise in-store execution. Together, they gather information from far and wide, which enables our data-driven auditing, and make sure every in-store initiative is exactly as it should be. Whether setting them up for the first time or correcting imperfections which have crept in.

The result is an improved experience for shoppers and product suppliers alike, which keeps your retail sales and ambitions on track.

Every detail counts


Promotional execution

Stock is correctly located in store, for both primary and 2nd placement displays, with agreed space allocation.


On-shelf availability

Adequate quantity of stock, that’s in-date and pro-actively replenished to avoid empty shelves during peak trading times.


Planogram compliance

Attractive shelves, with neatly faced products, compliant with planograms and share of shelf per SKU or brand.

POS materials

Presence and correct display of in-store media, including for seasonal campaigns, activations and product launches.



Presence of price tags and price compliance per SKU. SmartSpotter can also provide competitor pricing insights.


Store performance

Improved promotional compliance leads to increased turnover, ROI and satisfied customers who keep coming back for more.

Smart retail solutions


Efficient store audits

Real-time insights derived from crowdsourced Spotters’ observations are delivered to retailers, suppliers and brands. So improvements can be made where necessary.


Field & Store reporting

Retailer and/or supplier personnel are supported by the SmartSpotter TEAM app to report on retail execution, on an ongoing basis.


Flexible merchandising

Trained, experienced merchandisers are deployed where needed to set up perfect displays and correct those identified as needing improvement.

Bad retail execution costs lots of money

Negative ROI

90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).


Out of Stock

One of many frustrations among consumers is that 5% of all products are sold out. With loss of sales as result because many consumers choose a different brand or shop!

Poor promotion communication

Research shows 34% of in-store promotions fail to communicate effectively with consumers. Additionally, 15% of locations run out of products during promotions.

Increased promotional turnover

Improved promotional compliance by 20% could potentially lead to a turnover increase of 7%.

We work with

Bacardi Limited
MerchandisingWe were looking for an external merchandising party that could support our biggest campaigns on the shop floor. We are using the excellent SmartSpotter PRO merchandising and sales service. With a huge impact, we did hit many stores. The team placed every piece of POS material in the right spot. Our team, the retailers and the stores were satisfied. The materials did show their sales impact.

Wouter Kwakernaak, Key Account Manager Retail

  • the results:
  • POSM
    Perfectly executed
  • Sales impact
Ahold Delhaize
SmartPOS for improved store complianceSmartSpotter acts fast and is always open to finding solutions. No Request is too big and the cooperation with their team is always extremely pleasant. The insights provided ensure we continue to improve. We have been very satisfied for years!

Féline van Eijk, Sales Specialist

  • the results:
  • Compliance
  • POS
    Perfectly executed
  • In-store
    Better insights
Jacobs Douwe Egberts
PromoTracker, SmartSpotter TEAMThe automated dashboard provides us with clear insights for a perfect in-store promo execution. Retailers are using the photos, scores and trends to optimise our promotional execution. Together with the retailer, we aim towards a better execution which results in more effective promotions.

Wouter Berkhof, Field Sales Manager

  • the results:
  • Promotions
  • Field Sales
    More efficient
SmartPOSBeiersdorf has improved the effectiveness of their shop floor activities these last few years thanks to the partnership with SmartSpotter. By linking the measured promotion execution with resale results, we gain perfect insight into the effectiveness of POS materials per channel. By discussing our findings with retailers we then achieve improvement in promotion execution together. Improved execution also benefits the retailer after all.

  • the results:
  • Promotions
    More efficient
  • Compliance
  • Sales impact
SmartPOS, SmartSpotter TEAMFrieslandCampina works with SmartSpotter in two areas of expertise. Each week we measure major promotions among all retailers by means of promo measurements through Field Sales and Spotters. This way we enable our Key Account Managers to immediately make adjustments (where necessary), but also use the powerful dashboard to promote evaluations among retailers. Additionally, from the SmartSpotter TEAM dashboard we share data internally and with retailers of the major round orders of Field Sales to demonstrate its importance. These services allow FrieslandCampina to work even more professionally.

  • the results:
  • Promotions
    Greater insight
  • Field sales
    More efficient
SmartOSAWe believe SmartSpotter is the most efficient and user-friendly way to extract shop floor data. This data is immediately visible and available in every possible format as well as being integrated into our own systems. The real-time dashboard allows us to take immediate action during the measurement. This ensures perfect distribution of our major titles.

  • the results:
  • Shelf share
  • Out of stock
  • Sales

Trusted by more than 350 satisfied trade partners

The interactive dashboard
that reveals all

All alerts and insights from our solutions come together here. The SmartSpotter dashboard is your go-to place for discovering all our actionable insights. A unique in-store excellence tool that’s supported by our in-house development team, business intelligence and AI integrations.

This is where you see all reports, photos and scores, complete with verified geo-located data. Neatly packaged into real-time, automated and shareable analytics that empower you to take effective action.

Ask us for a demo account


is to maximise synergy between retailers and suppliers. On the 25th of November 2030, all agreements made between them have been fulfilled.

An additional retail turnover of €5 billion could be generated as a result.

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Unrivalled (inter)national coverage

SmartSpotter is part of Advantage Smollan, a global provider of innovative sales and marketing solutions. We utilise Advantage Smollan’s extensive expertise and network to bring you the fastest, most efficient retail excellence solution the world has ever seen.

It takes just a few hours to set up a SmartSpotter account and start receiving insights. Are you ready to improve your retail turnover and promotional ROI while strengthening trade relationships?