Negative ROI
90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).
AC Nielsen, 2012
Let’s be honest, retail implementation can be improved. Increase your product campaign efficacy with real-time execution information, no matter where you are located. Make timely & fact-based adjustments, ensure a better shopping experience, increase turnover and develop stronger relationships between retailers and suppliers.
Missed opportunities within retail are instantly visible. Be on top of your sales figures and spot opportunities to improve your campaigns faster than ever.
Share fact-based retail reports and strengthen relationships between retailers and suppliers. This leads to a better shopping experience.
Gain better control over your KPIs and spot execution flaws with dynamic analytics. Alert your field sales team to resolve any issue you find.
SmartSpotter's power relies on mobile crowdsourcing. Connect with shoppers who are in the right place at the right time and gain shop floor insights instantly. In need of merchandising or in-store corrections? Just send out alerts to the field team or even the PRO Spotters!
PromoTracker
Track and boost your national promotion's efficiency in a standardized and cost-efficient manner. Alert your field sales team at any location that needs attention.
Shelves
Increase control over product availability by ensuring planogramming is executed as agreed. SmartSpotter provides instant OSA & OOS readings along with sales-effect analysis.
TEAM
Resource optimization. Integrate your field sales team with the SmartSpotter platform and share results with any stakeholder.
Promotion
Present real-time information over time and location. In-store agreements can be as low as 66% when compliance isn't monitored.
Price
Shoppers see real prices. Get insights of the prices displayed on the shelves or online at SKU level and see all fluctuations over time.
Store Performance
Apply trend-based knowledge and historical views per location and chain. Based on your own assignments and benchmarks.
90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).
AC Nielsen, 2012
One of many frustrations among consumers is that 5% of all products are sold out. With loss of sales as result because many consumers choose a different brand or shop!
Research shows 34% of in-store promotions fail to communicate effectively with consumers. Additionally, 15% of locations run out of products during promotions.
Improved promotional compliance by 20% could potentially lead to a turnover increase of 7%
Well-presented information empowers people to take action. Your fact-based dashboard is organized and available for the right people in a decision-making format.
Verified and geo-located data make your real-time analytics extra effective. SmartSpotter is your eyes and ears on the shop floor so you can take in-store execution to the next level!