Negative ROI
90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).
AC Nielsen, 2012
Transparency and clear results
Let’s be honest, retail implementation can be improved. Increase your product campaign efficacy with real-time execution information, no matter where you are located. Make timely & fact-based adjustments, ensure a better shopping experience, increase turnover and develop stronger relationships between retailers and suppliers.
Improved ROI
Missed opportunities within retail are instantly visible. Be on top of your sales figures and spot opportunities to improve your campaigns faster than ever.
All agreements fulfilled
Share fact-based retail reports and strengthen relationships between retailers and suppliers. This leads to a better shopping experience.
Clear overview
Gain better control over your KPIs and spot execution flaws with dynamic analytics. Alert your field sales team to resolve any issue you find.
Spotters: Your eyes on the shop floor
SmartSpotter's power relies on mobile crowdsourcing. Connect with shoppers who are in the right place at the right time and gain shop floor insights instantly. In need of merchandising or in-store corrections? Just send out alerts to the field team or even the PRO Spotters!
Use SmartSpotter for:
PromoTracker
Track and boost your national promotion's efficiency in a standardized and cost-efficient manner. Alert your field sales team at any location that needs attention.
Shelves
Increase control over product availability by ensuring planogramming is executed as agreed. SmartSpotter provides instant OSA & OOS readings along with sales-effect analysis.
TEAM
Resource optimization. Integrate your field sales team with the SmartSpotter platform and share results with any stakeholder.
Promotion
Present real-time information over time and location. In-store agreements can be as low as 66% when compliance isn't monitored.
Price
Shoppers see real prices. Get insights of the prices displayed on the shelves or online at SKU level and see all fluctuations over time.
Store Performance
Apply trend-based knowledge and historical views per location and chain. Based on your own assignments and benchmarks.
Bad retail execution costs lots of money
Out of Stock
One of many frustrations among consumers is that 5% of all products are sold out. With loss of sales as result because many consumers choose a different brand or shop!
Poor promotion communication
Research shows 34% of in-store promotions fail to communicate effectively with consumers. Additionally, 15% of locations run out of products during promotions.
Increased promotional turnover
Improved promotional compliance by 20% could potentially lead to a turnover increase of 7%
Customer Experience
Bacardi Limited
MerchandisingWe were looking for an external merchandising party that could support our biggest campaigns on the shop floor. We are using the excellent SmartSpotter PRO merchandising and sales service. With a huge impact, we did hit many stores. The team did place every POS material in the right spot. Our team, the retailers ánd the stores were satisfied. The materials did show their sales impact.Wouter Kwakernaak, Key Account Manager Retail
- the results:
- POSM
Perfectly executed - Sales impact
Increased
Jacobs Douwe Egberts
PromoTracker, SmartSpotter TEAMThe automated dashboard provides us with clear insights for a perfect in-store promo execution. Retailers are using the photos, scores and trends to optimize our promotional execution. Together with the retailer, we aim towards a better execution which results in more effective promotions.Rob Slot, Field Sales Manager
- the results:
- Promotions
Improved - Field Sales
More efficient
Beiersdorf
SmartPOSBeiersdorf has improved the effectiveness of their shop floor activities these last few years thanks to the partnership with SmartSpotter. By linking the measured promotion execution with resale results, we gain perfect insight into the effectiveness of POS materials per channel. By discussing our findings with retailers we then achieve improvement in promotion execution together. Improved execution also benefits the retailer after all.- the results:
- Promotions
More efficient - Compliance
Negotiable - Sales impact
Increased
FrieslandCampina
SmartPOS, SmartSpotter TEAMFrieslandCampina works with SmartSpotter in two areas of expertise. Each week we measure major promotions among all retailers by means of promo measurements through Field Sales and Spotters. This way we enable our Key Account Managers to immediately make adjustments (where necessary), but also use the powerful dashboard to promote evaluations among retailers. Additionally, from the SmartSpotter TEAM dashboard we share data internally and with retailers of the major round orders of Field Sales to demonstrate its importance. These services allow FrieslandCampina to work even more professionally.- the results:
- Promotions
Greater insight - Field sales
More efficient
Ubisoft
SmartOSAWe believe SmartSpotter is the most efficient and user-friendly way to extract shop floor data. This data is immediately visible and available in every possible format as well as being integrated into our own systems. The real-time dashboard allows us to take immediate action during the measurement. This ensures perfect distribution of our major titles.- the results:
- Shelf share
Increased - Out of stock
Reduced - Sales
Improved
We work with
A clear dashboard.
No More Secrets!
Well-presented information empowers people to take action. Your fact-based dashboard is organized and available for the right people in a decision-making format.
Verified and geo-located data make your real-time analytics extra effective. SmartSpotter is your eyes and ears on the shop floor so you can take in-store execution to the next level!
