Negative ROI
90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).
AC Nielsen
Take in-store execution to the next level.
Use the power of crowdsourcing to get all the information you need
Our mission is strengthening the relationship between retailers and suppliers. The best way is to reduce missed sales opportunities and maximise the efficacy of trade investments when matters the most:
In-store & in front of the shopper!
See missing opportunities faster. You can verify your product/campaign execution per store to be on top of your sales figures.
Strengthen relationships with retailers by sharing clear retail reports based on facts. This leads to a better shopping experience.
Get control over your KPIs with dynamic analytics to spot any execution flaw. Contact your field sales team to timely resolve any issue you find.
SmartSpotter is a crowdsourced-based platform that helps brands to improve in-store execution in real-time.
Thousands of consumers can become your eyes in the field and provide all the information Brands need anytime & anywhere. Instant store insights allow customers to ensure not only 100% transparency but also strengthen their relationship with retailers.
SmartSpotter facilitates collaboration from retailers while activations are live. Field-Team work becomes more targeted since they can work more efficiently through a more predictable, faster & cost-effective model.
Shelves
Get more control over your SKUs’ turnovers and shelving plan. SmartSpotter provides instant OSA & OOS readings along with sales-effect analysis.
Store compliance
Spotters are your eyes in the field. Increase the value of your in-store activities by ensuring your shop floor usage follows your planning.
Promotion
Real-time information presented over time and location. Without monitoring compliance, in-store agreements can be as low as 66%.
TEAM
Resource optimization. Integrate your field sales team with the SmartSpotter platform and share results with any stakeholder.
PromoTracker
Track and boost the efficiency of your promotions. You can alert your field sales team of any location that needs their attention.
Price
How do prices fluctuate over time? Get insight of the price level of your products online or in-store per retailer.
90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).
AC Nielsen
One of the many frustrations amongst suppliers is out of stock levels. Major retailers in Australia have 12-18% of their products OOS. Hence, consumers may choose a different brand or another store leading to missed opportunities!
Research shows that 34% of promotions fail effective communication to consumers in stores. Also, 15% of locations do not have stock available.
Improving promotional compliance by 20% leads to a potential turnover increase of 7%
Well-presented information empowers people to take action. Your fact-based Dashboard will be organized and available to the right people in a decision making format.
Verified & geo-located data will make your real-time analytics very effective. SmartSpotter is your eyes and ears on the shop floor so you can take in-store execution to the next level!