Intelligent solutions for every retailer and supplier

Correctly executed point-of-sale activations are crucial for success in retail channels.

Shoppers can’t buy from empty shelves or hidden displays. Moreover, out-of-date products, poor presentation, or incorrect pricing influence shoppers buying decisions.


SmartSpotter helps to avoid all this -  How?

SmartSpotter connects you with thousands of everyday consumers who can become your eyes & hands in the stores. They can provide insights about your product/campaigns faster than any other traditional method. 

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Maximise turnover, industry reputation and favourable customer perception, through perfected product availability, planogram implementation and operational excellence.

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Get the best sales results for all accounts you represent, by working in synergy with retail stores to ensure compliance with execution and promotional agreements.



Attain the ROI you’ve been working towards, by ensuring your products' retail presentations and instore communication are executed in line with marketing plans.

Transparent work, clear results

Our mission is strengthening the relationship between retailers and suppliers. The best way is to reduce missed sales opportunities and maximise the efficacy of trade investments when matters the most:

In-store & in front of the shopper!


SmartSpotter is a unique crowdsourced-based platform that helps brands to improve in-store execution in real-time. The concept allows customers to take quick decisions and move from a fixed-based resource to a task-based resource.  

Every detail counts


Promotional execution

Stock is correctly located in store, for both primary and 2nd placement displays, with agreed space allocation.


On-shelf availability

Adequate quantity of stock, that’s in-date and pro-actively replenished to avoid empty shelves during peak trading times.


Planogram compliance

Attractive shelves, with neatly faced products, compliant with planograms and share of shelf per SKU or brand.

POS materials

Presence and correct display of in-store media, including for seasonal campaigns, activations and product launches.



Presence of price tags and price compliance per SKU. SmartSpotter can also provide competitor pricing insights.


Store performance

Improved promotional compliance leads to increased turnover, ROI and satisfied customers who keep coming back for more.

Smart retail solutions


Efficient store audits

Real-time insights derived from crowdsourced Spotters’ observations are delivered to retailers, suppliers and brands. So improvements can be made where necessary.


Field & Store reporting

Retailer and/or supplier personnel are supported by the SmartSpotter TEAM app to report on retail execution, on an ongoing basis.


Flexible merchandising

Trained, experienced merchandisers are deployed where needed to set up perfect displays and correct those identified as needing improvement.

Bad retail execution costs lots of money

Negative ROI

90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).


Out of Stock

One of the many frustrations amongst suppliers is out of stock levels. Major retailers in Australia have 12-18% of their products OOS. Hence, consumers may choose a different brand or another store leading to missed opportunities!

Poor promotion communication

Research shows that 34% of promotions fail effective communication to consumers in stores. Also, 15% of locations do not have stock available.

Increased promotional turnover

Improving promotional compliance by 20% leads to a potential turnover increase of 7%

We work with

Bacardi Limited
MerchandisingWe were looking for an external merchandising party that could support our biggest campaigns on the shop floor. We are using the excellent SmartSpotter PRO merchandising and sales service. With a huge impact, we did hit many stores. The team placed every piece of POS material in the right spot. Our team, the retailers and the stores were satisfied. The materials did show their sales impact.

Wouter Kwakernaak, Key Account Manager Retail

  • the results:
  • POSM
    Perfectly executed
  • Sales impact
Jacobs Douwe Egberts
PromoTracker, SmartSpotter TEAMThe automated dashboard provides us with clear insights for a perfect in-store promo execution. Retailers are using the photos, scores and trends to optimise our promotional execution. Together with the retailer, we aim towards a better execution which results in more effective promotions.

Wouter Berkhof, Field Sales Manager

  • the results:
  • Promotions
  • Field Sales
    More efficient
Store Compliance, SmartSpotter TEAMSince we started using Smartspotter the results measured so far have really helped us get an even better in-store execution with our customers on and off premise.

The dashboard provided immediate insights and photos that allowed us to adjust and redirect our teams and resources to turn around lower performing/complying stores.

Saskia Andriessen – Shopper Marketing Manager

  • the results:
  • Promotions
    Greater insight
  • Field sales
    More efficient
Asahi Beverages
Store ComplianceSimple concept, great value! Our entire Team is using SmartSpotter to consistently track the success of our Activations and NPDs. Results give us the opportunity to work together with Retailers towards better results. Now, we are moving from a fixed-based resource to an increasingly flexible and task-based resource.

Michael Ritoli – GM Sales

  • the results:
  • Promotions
    Greater insight
Track Execution - SmartSpotter TEAMSmartspotter has given Brownes extra eyes in the trade and has helped us better understand current challenges and opportunities at retailer level.
Using SmartSpotter Team we have all reports in a single solid platform. Today we can see what see what happens in the field faster than ever!!. In that way, we can take action before the promotional period finishes

Ivana Pereza, Brand Manager and Category Development

  • the results:
    Greater insight
    More efficient
SmartPOSOver the past years the partnership with SmartSpotter has enabled Beiersdorf to improve the effectiveness of activities on the shop floor. By linking the measured promotion execution with resale results, we have perfect insight into the effectiveness of POS materials by channel. We make it possible for our findings to be discussed with retailers to then jointly achieve improvement in promotion execution. After all improved execution also benefits the retailer.

  • the results:
  • Promotions
    More efficient
  • Compliance
  • Sales impact
SmartOSAIn our opinion SmartSpotter is the most efficient and user-friendly way to extract data from the shop floor. The data is immediately visible and downloadable in every possible format, but can also be integrated into our own systems. Thanks to the real time dashboard, we already have the ability to take action during the measurement. In this way we ensure perfect distribution of our major titles.

  • the results:
  • Shelf share
  • Out of stock
  • Sales

Trusted by more than 350 satisfied customers

All real time insights in your dashboard


The Dashboard is your unique in-store excellence tool. It includes photographic evidence with analysed and well-presented information that empowers customers to take action.


Share your verified & geo-located insights with your stakeholders so they can see what happens in the field as well. It is all about transparency! 


Request a demo!


Is to maximise the synergy between retailers and suppliers. In 2030 all agreements among them will be achieved. 

As a result, an additional retail turnover of $5 billion can be generated.

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