Transparent work, clear results 

Our mission is strengthening the relationship between retailers and suppliers. The best way is to reduce missed sales opportunities and maximise the efficacy of trade investments when matters the most:

In-store & in front of the shopper!

Verbeterde ROI

Improved ROI

See missing opportunities faster. You can verify your product/campaign execution per store to be on top of your sales figures.

Alle afspraken nageleefd

All agreements fulfilled

Strengthen relationships with retailers by sharing clear retail reports based on facts. This leads to a better shopping experience.


clear overview

Get control over your KPIs with dynamic analytics to spot any execution flaw. Contact your field sales team to timely resolve any issue you find.

Spotters: Your eyes on the shop floor


SmartSpotter is a crowdsourced-based platform that helps brands to improve in-store execution in real-time.

Thousands of consumers can become your eyes in the field and provide all the information Brands need anytime & anywhere. Instant store insights allow customers to ensure not only 100% transparency but also strengthen their relationship with retailers.

SmartSpotter facilitates collaboration from retailers while activations are live. Field-Team work becomes more targeted since they can work more efficiently through a more predictable, faster & cost-effective model.

Use SmartSpotter for:



Get more control over your SKUs’ turnovers and shelving plan. SmartSpotter provides instant OSA & OOS readings along with sales-effect analysis.


Store compliance

Spotters are your eyes in the field. Increase the value of your in-store activities by ensuring your shop floor usage follows your planning.



Real-time information presented over time and location. Without monitoring compliance, in-store agreements can be as low as 66%.



Resource optimization. Integrate your field sales team with the SmartSpotter platform and share results with any stakeholder.



Track and boost the efficiency of your promotions. You can alert your field sales team of any location that needs their attention. 



How do prices fluctuate over time? Get insight of the price level of your products online or in-store per retailer.

Bad retail execution costs lots of money

Negative ROI

90% of all trade-marketing expenditures do not lead to positive ROI (USA, $30 million).

AC Nielsen

Out of Stock

One of the many frustrations amongst suppliers is out of stock levels. Major retailers in Australia have 12-18% of their products OOS. Hence, consumers may choose a different brand or another store leading to missed opportunities!

Poor promotion communication

Research shows that 34% of promotions fail effective communication to consumers in stores. Also, 15% of locations do not have stock available.

Increased promotional turnover

Improving promotional compliance by 20% leads to a potential turnover increase of 7%

Our Customers' Experience

Bacardi Limited
MerchandisingWe were looking for an external merchandising party that could support our biggest campaigns on the shop floor. We are using the excellent SmartSpotter PRO merchandising and sales service. With a huge impact, we did hit many stores. The team did place every POS material in the right spot. Our team, the retailers ánd the stores were satisfied. The materials did show their sales impact.

Wouter Kwakernaak, Key Account Manager Retail

  • the results:
  • POSM
    Perfectly executed
  • Sales impact
Store Compliance, SmartSpotter TEAMSince we started using Smartspotter the results measured so far have really helped us get an even better in-store execution with our customers on and off premise.

The dashboard provided immediate insights and photos that allowed us to adjust and redirect our teams and resources to turn around lower performing/complying stores.

Saskia Andriessen – Shopper Marketing Manager

  • the results:
  • Promotions
    Greater insight
  • Field sales
    More efficient
Asahi Beverages
Store ComplianceSimple concept, great value! Our entire Team is using SmartSpotter to consistently track the success of our Activations and NPDs. Results give us the opportunity to work together with Retailers towards better results. Now, we are moving from a fixed-based resource to an increasingly flexible and task-based resource.

Michael Ritoli – GM Sales

  • the results:
  • Promotions
    Greater insight
Track Execution - SmartSpotter TEAMSmartspotter has given Brownes extra eyes in the trade and has helped us better understand current challenges and opportunities at retailer level.
Using SmartSpotter Team we have all reports in a single solid platform. Today we can see what see what happens in the field faster than ever!!. In that way, we can take action before the promotional period finishes

Ivana Pereza, Brand Manager and Category Development

  • the results:
    Greater insight
    More efficient
SmartPOSOver the past years the partnership with SmartSpotter has enabled Beiersdorf to improve the effectiveness of activities on the shop floor. By linking the measured promotion execution with resale results, we have perfect insight into the effectiveness of POS materials by channel. We make it possible for our findings to be discussed with retailers to then jointly achieve improvement in promotion execution. After all improved execution also benefits the retailer.

Juliette Duijndam, Senior Category Manager

  • the results:
  • Promotions
    More efficient
  • Compliance
  • Sales impact
SmartOSAIn our opinion SmartSpotter is the most efficient and user-friendly way to extract data from the shop floor. The data is immediately visible and downloadable in every possible format, but can also be integrated into our own systems. Thanks to the real time dashboard, we already have the ability to take action during the measurement. In this way we ensure perfect distribution of our major titles.

Ronald Zitvast - Business Intelligence Manager

  • the results:
  • Shelf share
  • Out of stock
  • Sales

We work together with

A clear dashboard. 
No More Secrets!

Well-presented information empowers people to take action. Your fact-based Dashboard will be organized and available to the right people in a decision making format. 
Verified & geo-located data will make your real-time analytics very effective. SmartSpotter is your eyes and ears on the shop floor so you can take in-store execution to the next level!

Request a demo account!


Is to maximise the synergy between retailers and suppliers. In 2024 all agreements among them will be achieved. 

As a result, an additional retail turnover of $1 billion can be generated.

Want to know more? We will contact you!

We process your personal data in accordance with our Privacy Statement.