Crowdsourcing mobile users on the ground to conduct field research is a great advantage for any business to ensure store audits and all KPIs are in place.
However, those are not the only options that Crowdsourcing offers in retail. Our PRO service has also proved its efficiency in crowdsourcing shoppers to perform merchandising tasks, from building new main and second placement displays to ensuring stock is replenished, tidily presented and correctly priced, with all POS materials positioned and updated as necessary, as specified in planograms.
Can crowdsource mobile users perform more actively, such as acting in sales?
Sales are one of the most crucial components of any business. Companies everywhere are looking for efficiencies, but the sales organization remains resistant. Traditional approaches can be costly and sometimes ineffective when used within specific channels, and adapting to new market dynamics can be tricky.
For instance, Convenience Stores are getting more popular among shoppers. However, as these small retail businesses are mainly local and operated by a single proprietor or family-owned, it is a channel characterized by smaller volumes and other market dynamics. They are also often located in less-populated areas, which can be complex when deploying sales teams. That said, sending employed sales reps to local stores can be costly and ineffective without guaranteeing success.
That is why crowdsourcing on-demand sales reps are handy, as it provides expertise on the shop floor wherever and whenever needed, stretching the capabilities of any business across the country, reaching most recondite places. In addition, by crowdsourcing the sale of SKUs to people in the right areas, your business can reach out to a more extensive customer base, maximizing the outcomes of the sales process cost-effectively. Outsourcing salesforces your business to accelerate revenues and drive cost savings.
Here are some reasons why you should add Crowd-supported sales to your business:
1.On-call merchandising and sales expertise
Our fully trained merchandisers, who are hand-picked from our most experienced and trusted Crowd Spotters, deliver expertise that only comes from being part of one of the world’s biggest field marketing companies, Advantage Smollan. That way, you get the benefits of global know-how through local people familiar with your store.
2.National Coverage
Outsourced sales forces provide your business with national coverage with local speed. One of the many perks of Crowdsourcing is that it connects you with mobile users in every corner of the country, ready to spring into action when our app alerts them to an assignment, including evenings and weekends.
3.Location-based intelligence
Adding crowd-supporting sales to a business is meant to help companies to grow. At SmartSpotter, we utilize advanced location databases that are constantly updated with new information gathered by our mobile users during each visit.
4.Time investment
Crowdsourcing sales teams are not just bout saving money. It is also about investing in your business; outsourcing sales means more time in the day for your team, which can lead to more revenue, opportunities, and better customer relations.
Are you considering adding on-demand resources to your own sales force? Contact us.
