The rise of chain coffee shops, which taught customers about various coffee drinks, contributed to the growth of the coffee machine industry. Many people want to recreate the experience of freshly brewed coffee at home, and manufacturers have capitalized on this desire by creating fully automatic coffee machines.
However, these machines are often too expensive or perceived as difficult to maintain for some consumers. Instead of lowering prices, manufacturers often focus on marketing to reassure customers and encourage them to purchase.
Online ratings and reviews can help guide consumers' purchasing decisions, but in-store experiences also play a significant role for many customers. It can be difficult for brands to ensure that in-store execution aligns with their marketing strategy.
How to make informed decisions?
Crowdsourced store checks, in which real-time insights about product visibility, availability, and store staff performance are collected, can help identify and address any issues that may affect sales. Additionally, hosting coffee-making demonstrations allows manufacturers to showcase their products and compete for shoppers' attention.
SmartSpotter enables manufacturers to obtain accurate and actionable data and insights quickly through the use of its mobile community. This community reports on visits to various locations across Australia, and the results are reviewed and made available in real-time dashboards. Manufacturers can always use this real-time data to gain a competitive edge and achieve their sales goals.
