For any business, whether big or small, successfully launching new products and managing to grow and sustain them in the market is not easy. Especially considering that nowadays, customers have much more access to more diversified and customized products across various shopping channels.
That said, a new product’s success is never guaranteed. That is why understanding customer behaviour is an important part of introducing a new product; until the product is on the actual shelf, one can only guess how consumers will react.
For this reason, brands have started implementing research tools and agile testing techniques to evaluate how customers respond in real time and directly on the shop floor. Of course, expecting specific results based on research is important, but measuring the actual sales figures across outlets that appeal to the right audience can be so much more effective. Thus combining scan data with qualitative insights allows companies to take decisions on the spot, based on real-time information, making the necessary adjustments to launch the product on a larger scale more efficiently.
That said, SmartSpotter offers brands an effective and sustainable solution for executing testing techniques that will allow them to introduce new products into the right market successfully.
What makes it possible?
What makes this possible is our unrivalled coverage of skilled Spotters, trained in the sales sector, who(?) make location-based listing agreements with selected stores, document sales data volumes, track shoppers’ behaviour and interview in-store personnel.
Our dashboard also includes photographic evidence with analyzed and well-presented information that will empower you to take action in real time.
Our sales team will discuss your needs and guide you through the setup process. They are hand-picked from our most experienced and trusted Crowd Spotters and deliver expertise from being part of one of the world’s biggest field marketing companies, Advantage Smollan. So, you get the benefits of global know-how through local people familiar with your store!
If you wish to know more about optimizing the introduction of your new products into the market, get in touch with us!
