Imagine you have delivered a beautiful display to your retail partner including clear instructions for proper execution. Bring on those extra sales!
Day-to-day trade however shows that there is no room for complacency. Research by SmartSpotter identified a lot of obstacles that can arise along the way. What are the key elements of an in-store strategy, and how can common obstacles be overcome to ensure its success?
Key Elements of an In-Store Strategy
Customer Experience: The customer experience should be the top priority of any in-store strategy. This includes creating a welcoming and attractive environment, providing knowledgeable and friendly staff, and offering high-quality products at competitive prices.
Product Display and Presentation: The way products are displayed and presented can have a significant impact on sales. It is important to consider factors such as lighting, signage, and the arrangement of products to create a visually appealing and easy-to-navigate store.
Technology: Technology can play a big role in enhancing the customer experience. This includes incorporating interactive displays, mobile apps, and online ordering systems.
Marketing and Promotions: Marketing and promotions are an important part of an in-store strategy. They can help to attract new customers, increase sales, and improve brand awareness.
Overcoming Obstacles
Staff Training: Providing adequate training to staff is crucial to ensuring that they are able to provide excellent customer service and support the in-store strategy.
Budget Constraints: A lack of budget can limit the ability to implement key elements of the in-store strategy, such as technology upgrades or marketing campaigns. However, it is possible to find creative solutions to budget constraints, such as partnering with other businesses or seeking out cost-effective alternatives.
Competition: Competition can be intense in the retail market, and it is important to stay ahead of the curve. This includes keeping up with the latest trends, continually improving the customer experience, and offering unique and high-quality products.
Changing Customer Needs and Expectations: As customer needs and expectations evolve, it is important to adapt the in-store strategy accordingly. This includes staying up-to-date with emerging technologies and trends, as well as regularly gathering customer feedback to understand their needs and preferences.
Here's the good news: These shortcomings in in-store execution were in fact the main reason why SmartSpotter was founded years ago! How can we help you?
Knowledge Is Power
Suppliers and retailers often lack the capacity to supervise and monitor everything themselves. Let alone that they collect all relevant data from locations, analyze it and share it with all stakeholders in order to boost profitability. SmartSpotter has fully automated that need. Trained consumers ensure national coverage and go out daily to measure and jointly optimize the execution of activations for their clients.
The collected data is shared with the client and his trading partner in real-time via a smart app and clear dashboards. Automatic alerts and 'crowd merchandisers' constantly help retailers and suppliers with the placement and further optimization of displays. And all this in a budget-friendly way!
Do you, as a supplier or retailer, want to get a complete grip on in-store execution and get the most out of display promotions? Simply reach out to info@smartspotter.ie.
